Immersive content – what it is and how Near-Life makes it possible

Immersive content and interactive video graphic

Immersive content is a relatively new but hugely powerful way of engaging your audience. Thanks to Near-Life, this technology is now available to anyone and everyone – so you can get your point across easily and effectively without spending large amounts of time and money.

According to American academic administrator and scholar Bernard Bull: “In order to create an engaging learning experience, the role of instructor is optional, but the role of learner is essential.”

What is immersive content?

Immersive content is all about the viewer engaging with what they’re seeing, and feeling present in the experience. Immersive content typically relies on two technologies: virtual reality (VR) and augmented reality (AR). 

Virtual reality immerses the user in a digital simulation, and most experiences use special hardware to do so. For example, there are plenty of apps you can download on your mobile phone that use this technology. You can use these with a VR headset to have a fully immersive experience in a virtual world.

Augmented reality uses technology to create a computer-simulated layer on top of real-world information. It doesn’t create a whole new virtual world. For example, an app on your phone may use your mobile’s screen to show you where constellations are in the sky as you move your phone around. 

What about 360º content?

360º content is a photo or a video you can explore. You can shoot 360º content from every angle so the user can rotate all the way around and get a full view of the scene. An example of this content would be ‘street view’ on Google Maps. It allows the user to view and move around a virtual area with a 360º scope. It provides a uniquely accurate experience of exploring and viewing an area that otherwise you just wouldn’t be able to do.

What’s so special about immersive content?

Immersive content is the clear next step for learning. You don’t have to learn real-life skills and behaviours only in real life anymore. Immersive technology comes with the added benefits of large scalability and lower cost. This makes it incredibly useful to the public sector in particular. For those who may not have access to suitable learning resources, are working remotely or just struggle with engagement, immersive content provides an opportunity to learn effectively in an environment as close to a classroom or workspace as you can get.

How it can help organisations or emergency services 

Let’s say you manage a team of people who handle specialised equipment. Perhaps there’s recently been an accident, or you don’t feel the right precautions are being taken. Or maybe you just want to carry out a routine health and safety rundown. Immersive content such as VR can give each individual an in-depth rundown of how to handle the equipment. It can even be used to simulate disaster scenarios. These are scenarios that are often incredibly difficult to prepare for. This means virtual simulations could be a real game-changer.  Firefighters are another example, as they require extensive on-the-job hours and simulations. However, immersive experiences could create a near-perfect simulation of countless scenarios that they’d otherwise be unable to prepare for – all without any actual risks. 

How it can help teachers and students

Multiple studies have shown that just reading or listening to information from a textbook is almost useless when it comes to learning. Yet students are still being thrown huge chunks of information on a daily basis without the necessary tools to process it. And their teachers expect them to remember it all in twelve months’ time. 

Immersive content offers a fun and far more effective alternative. Learners are genuinely engaged and involved in the process as the brain is being stimulated. Studies show this is a huge factor in learning. If you’re not using some part of your brain to process and go through the steps of the information, it’s just not going to stick. 

Immersive content almost completely removes the need for a teacher. One person can make a piece of content that thousands of individuals can use over countless years. So what does this mean? Just that the educators of the world who work tirelessly to keep us informed can save money. And finally be left with some of the most valuable resource on earth: time.

How can I create immersive content? 

Near-Life is sharing the ability to make exciting, professional immersive content with the world, to take learning to a new level. This means you can use the platform regardless of the experience you have. You also don’t have to worry about the costs of special video production technology. In just a matter of hours, you can plan, prepare and create an immersive video that you can use again and again, forever. 

Need to find out more? Get in touch with our team.

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