In this article, we explain how interactive video can be an incredibly powerful opportunity for marketing agencies and their clients. Why? Because interactive video offers a more immersive and engaging experience for the end-user with unmatched data and insights for marketers.
What is interactive video?
Interactive video lets your audience engage with your video as it plays to dictate what happens next. You can use buttons or ‘hotspots’, where part of the video is clickable, to let your audience choose their pathway through your content.
This means your audience can select the most appropriate messaging for them. They can choose their own journey through your content and answer questions within your video… And get feedback on their answers.
Why is interactive video so powerful for marketing agencies?
Interactive video represents a huge new opportunity for marketing agencies to create:
More engaging and relevant client content
By giving your audience the opportunity to dictate their own journey through the content, they feel more in control and can go exactly where they want, selecting products or messaging that is most appropriate for their situation. This gives them a tailored experience that is much more engaging and therefore much more effective for your clients.
More memorable client content
The process of interacting with the video also makes the experience much more memorable for the user and this results in much greater retention of information. This is why interactive video is being used increasingly in learning and education. Just imagine what a difference it could make for your clients if their audience remembers their content more effectively.
More trackable client content
But it’s not just about the user experience. As a marketer, you and your clients get an unprecedented level of insight into their audiences. Interactive video tracks the choices made so you can see how users interact, which aspects they want to see most, where they might get stuck or lose engagement and so on. The value of this interaction data to you and your clients is substantial.
So how can marketing agencies use interactive video?
As creative experts, we expect you’ll blow us away with the things you can do with interactive video once up and running.
But just imagine, for example, a video to show off a product’s key features… A quiz to build engagement… A filter to help customers find the best option… there are so many types of content that could work harder for you and your clients if interactive.
And just to be clear, once you have created your interactive video, you can embed it on a website, share it on social media or send it in an email – just like a video on YouTube or Vimeo.
If you make client videos, you can now make client interactive videos
You might be interested in the potential of interactive video for your agency and clients but immediately concerned at the prospect of losing control to a new third party who makes them.
Well, fear no more!
The Near-Life platform was created to solve this exact problem – it means that if you make your own video (or even graphical) content, you can now make your own interactive videos.
You can use filmed content, animations, images and put them together quickly and easily into an interactive scenario on Near-Life. Platforms like Vyond (for animation) and Canva (for graphics) work incredibly well with Near-Life too.
This makes it perfect for digital marketing agencies, giving them complete control of both the creation of interactive videos for their clients and the backend with all the analytics.
It is easy to use, highly affordable and offers you a considerable value-added option to offer your clients. There is also the option of a white label version if you wish to keep the secret sauce to yourself.
Tempted? Try it free for 14 days on us
We believe once your team has had a look at what you can do with interactive video using the Near-Life platform, you won’t look back.
Just to recap, it means you can:
- Learn how to use it quickly
- Offer a new value-added service
- Create more engaging, memorable and trackable client content
- Use your own creative work
- Retain complete control
- Get full support from the Near-Life team
If you would like to book a demo click here – or just jump in and try it free for 14 days on us by clicking here!
If you have any questions, send us a message and we’ll get right back to you!
Try our interactive video all about Near-Life: