In this post, team member Ellie explains how interactive video can be a great tool for helping members of your audience understand the best option for them. She illustrates the principles involved with a fun interactive video she has created around the best social media platform for someone to use...
Interactive video is an excellent way of helping an audience find the best choice for their situation or needs.
For example, you may be a retailer and have a variety of alternative products or services. If you want to help potential customers or clients pick the one best suited to their needs, interactive video is a fantastic option.
Give people the information that’s relevant to them
Likewise, you may offer public services or public information and want to help members of the public find the right guidance for them. In which case you can use interactive video to ask a few relevant questions. It will then quickly deliver the exact content they need without overloading them with all the information that is not relevant to them.
Interactive video example – which social media platform should you post on?
Here is a simple and fun example of this principle in action. A series of questions helps the user pick the right social media platform to post on.
Why interactive video is better for communicating options
There are plenty of normal videos out there on youtube or Vimeo, not to mention blogs, that can tell you all about the different social media platforms. Most can also walk you through what each one is normally used for.
The difference with an interactive video is that the viewer can just answer a small number of questions to get straight to the right choice for them. In many situations, this will be a far quicker and easier experience. This makes it a preferable and more effective form of communication.
How to make an interactive video to guide people to the right choice for them
To make an interactive video like this, you need to start with a branching map. Work out what it is that sets each potential outcome apart from one another. Then you can turn this into questions. These questions are what will help eliminate certain potential endings. This will make sure your audience gets a result that’s tailored to them without making them work it out themselves from a huge amount of information.
Whilst the final branching map might look complicated, each step is actually very simple.
Final thoughts
Interactive videos have numerous potential uses. Helping people find the right choice or the right information for them has to be one of the most useful.
In return for answering a few questions, a viewer quickly gets the information or option they need. On top of this, it comes without having to process all the alternatives.
If you want to talk about any aspect of using Near Life, just book a quick demo, and we can talk about what is important to you or how you can use Near-Life CREATOR to make your quizzes more engaging, trackable and interactive.