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Enhancing communication: using interactive video to explain employee benefits and policy changes

Woman at desk interacting with on screen video.

Employee benefits and policy changes are crucial aspects of any organisation. However, communicating these updates effectively can be challenging for HR managers. Traditional methods, such as lengthy written documents or presentations, may not always capture employees’ attention. And there’s no reliable way to record that colleagues have read or, more importantly, understood what has been shared with them. In this blog post, we explore the power of interactive video in helping HR managers explain employee benefits and policy changes more effectively.

The importance of clear communication

Clear communication is vital when it comes to employee benefits and policy changes. Employees need to understand the value of their benefits, the changes being implemented, and how they may impact their daily work and overall job satisfaction. Effective communication ensures that employees make informed decisions, feel supported, and remain engaged with the organisation. It also reduces misunderstandings and promotes a positive employee experience.

Using interactive video for communication

Interactive video offers a dynamic and interactive medium to communicate complex information in an engaging and memorable way. HR managers can leverage interactive video to explain employee benefits and policy changes in the following ways:

Visual representation

Interactive videos combine visuals, audio, and graphics to create an immersive experience. HR managers can use visual representations, such as animated infographics or interactive charts, to simplify complex concepts and make them more easily digestible for employees.

Personalisation

Interactive videos can be personalised to address specific employee segments or departments. HR managers can customise content to ensure relevance and address specific questions or concerns that may arise within different groups of employees.

Interactive elements

Interactive videos allow employees to actively participate in the learning process. HR managers can include interactive features like quizzes, surveys, or decision-making scenarios to assess employees’ understanding and encourage engagement. These interactive elements promote retention and enable employees to apply their knowledge to real-life situations.

Scenario-based learning

Interactive videos can simulate real-life scenarios related to employee benefits and policy changes. By presenting employees with realistic situations and offering different choices and outcomes, HR managers can help employees understand the implications of policy changes and make informed decisions based on the provided information.

On-demand accessibility

Interactive videos can be made accessible to employees anytime and anywhere. This allows employees to revisit the content whenever needed and at their own pace. The flexibility of on-demand access ensures that employees have ample time to absorb the information and refer back to it whenever they have questions or concerns.

Tracking and analytics

Interactive video platforms provide analytics that track employee engagement and performance. HR managers can gain insights into how employees interact with the content, identify areas where additional support may be required, and assess the overall effectiveness of their communication strategy.

Benefits of using interactive video

Using interactive video to explain employee benefits and policy changes offers several advantages. Including:

Enhanced engagement

Interactive video captures employees’ attention and keeps them engaged throughout the communication process. The interactive nature of the medium encourages active participation, increasing employee comprehension and retention of the information presented. A 2018 New Zealand study found that “Interactive videos enable students to engage rather than passively viewing.”

Improved clarity and understanding

Interactive videos break down complex concepts into easily understandable visuals and interactive elements. This helps employees grasp the details of benefits and policy changes more effectively, ensuring they have a clear understanding of the information being conveyed.

Consistent communication

Interactive videos provide a standardised and consistent method of communication, ensuring that all employees receive the same information in a uniform format. This helps prevent any misinterpretations or inconsistencies in the message conveyed.

Time and cost efficiency

Interactive videos can be accessed on-demand, reducing the need for HR managers to conduct multiple in-person meetings or presentations. This saves time and resources while still delivering comprehensive and engaging communication to all employees.

Here’s an example of how you could use interactive video to communicate a new policy:

 

Powerful and engaging

Interactive video offers a powerful and engaging tool for HR managers to communicate employee benefits and policy changes effectively. By leveraging the interactive nature of videos, HR managers can create dynamic and engaging experiences that are more memorable. 

In addition, tracking and analytics allows HR teams to see which employees have completed the exercise and how well they have absorbed the information. Thus, providing opportunities for follow-up that supports corporate compliance requirements. 


Near-Life allows you to create engaging and effective interactive video for communication, learning and much more. To find out how easy it is to create interactive videos with Near-Life, book a demo with our team today.

Need to find out more? Get in touch with our team.

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